Digital Marketing is a type of marketing in which we sell our product or services online by using Digital marketing platforms such as Google, Instagram, Facebook, and so on.

Digital marketing is online marketing because in it we use devices that use the internet such as mobiles, laptops, PC, and so on. This modern era is of technology. Technology has made a lot of progress in the last five years in Pakistan. Now the world has become a global village. Life has become so busy that people have no extra time. Therefore they use the internet to buy things for daily life. Many companies/brands take the support of digital marketing platforms to promote their products and services.

Types of Digital Marketing

There are the following Six types of Digital Marketing that are widely used in Pakistan

1. Search Engine Optimization(SEO)
2. Pay-Per-Click(PPC)
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Affiliate Marketing

1. Search Engine Optimization(SEO)

Search engine optimization is not just marketing rather it is a procedure to achieve a high ranking of a website in search engine results.

The top ten websites on search engines get maximum traffic. The traffic of websites decreases from top to bottom on search engines. Our main purpose behind the SEO is to achieve a high ranking so that our website gets the maximum traffic. SEO has the following types

• On-Page SEO
• Off-Page SEO
• Technical SEO

You can learn SEO online from various websites and institutes in Pakistan. Be sure to check out the credible ones with good history.

2. Pay-Per-Click(PPC)

Pay-per-click means you have to pay a person which compels the customers to buy a service or product from your brand or company.

Companies run their ads for their promotion on different platforms like google and so on. Many users when seeing their related ads then they click on these ads and purchase the promoted product or acquire services. When a user clicks on an ad then the advertiser has to pay a specified amount. It is different for different ads. Mostly it is $1 to $2. Some ads have a PPC of less than 1$ and some have more than 50$. It depends upon the ad.

If you want to start it as a profession or income resource then no worry it is so easy but time taking. First of all, you have to make a website or a platform-like page on social media. Then ads will be run on your provided platform. If you are an advertiser then it is easy to promote your business. First of all, you have to make a budget for your business. In your budget separate a specific amount for advertising your business. Then you can run your ads easily.

3. Social Media Marketing

Social media marketing is a type of digital marketing in which we write content and publish or advertise our product on social media and social networks. In social media marketing, we use popular social media networks such as Facebook, Instagram, YouTube, and so on to promote our business.

Advertisement sources usually used to be newspapers, magazines, and television. Nowadays social media is used to advertise our products. In social media marketing, we use the power of social media platforms and social networks to increase the progress of our business. We use it to attract customers to push up our business.

4. Content Marketing

Content marketing is a marketing method in which we generate and distribute our content to attract an audience/customers.

Content marketing is used to promote brand awareness and is necessary for the uplift of a business or company. In content marketing, we write content to increase the growth rate of our business. A large number of marketers use content marketing to promote their business. Content marketing develops the relationship between the company and the customer.

One of the ways to promote your products/services using content marketing is to reach out to blogs related to your niche. Ask them to write about you or write guest posts for them and thus you can promote your services using this way.

5. Email Marketing

Email marketing is one of the most effective ways to attract customers to your business. In email marketing, you simply send a message to your related customer.

When we shop online, our emails are collected by the companies/brands. After short intervals of time, they continuously send emails about their products, sales, and information. It is a way to keep in contact with new or old customers. The main purpose behind it is to achieve customers and increase the growth of their business.

6. Affiliate Marketing

Affiliate marketing is a marketing technique in which you promote someone’s business and get a commission.

In affiliate marketing, people promote the products or services of companies with their references or by using their websites. If someone buys their promoted product or service they get a commission. If you are an affiliate, you get a commission while if you are a merchant then you give a commission. Most companies promote their products with the support of affiliate marketing.

Advantages of Digital Marketing

1. Vast Range

Digital marketing is on a global level. The traffic of a website is coming from the whole world if it is not country-specific. When you post some product on your website then users of your website that are coming from different regions of the world see your promoted product. Therefore digital marketing is a vast range of marketing.

2. Cost-Effective

On digital marketing platforms, there is a lot of competition between companies or brands. Every company’s target is to attract customers. This can be done by providing products at low prices. Therefore most products are available at low prices on digital marketing platforms.

On the other hand, it is also cheaper to advertise using social media platforms rather than in newspapers.

3. Time-Saving

Technology has made the life of human beings so busy that they do not have extra time. Digital marketing has solved this issue. Busy people use digital marketing to buy the things which they need in daily life and the most important benefit of digital marketing is that there is a lot of variety at low prices.

4. Obvious Results

Company progress is seen in its sales. In digital marketing, everything is online therefore a company can easily show its progress. Digital marketing gives obvious results.

5. Effective Targeting

Every business requires customers for its success. Digital marketing enables us to attract customers to our business. If anyone does not have the experience to attract customers then digital marketing helps him by providing customers to make him successful.

Future of Digital Marketing in Pakistan

The future of digital marketing is seen to be shining. This era is of technology. Science has made a lot of progress in technology in the last fifty years. In the few past years, many new technologies were introduced. Internet products manufacturing has been much increased. As a result, mobile users have increased and still increasing. similarly, with the increase in mobile users, internet users also increase and still increasing.

As Internet users are increasing it means that people are interested and coming towards digital marketing. Therefore in my opinion and observation, I am seeing the future of digital marketing as bright for both advertisers and consumers.

FAQs

What Is Meant By Digital Marketing?

Digital marketing is a marketing strategy in which we use social media platforms to promote our product or service. Digital marketing is also known as Internet marketing because in it we use devices such as mobile, laptops, tablets, and so on that use the internet.

How Can I Start Digital Marketing?

It is easy to start digital marketing. First of all, you have to know about digital marketing, How to do it, and its rules. Then you have to build a website to approve google’s absence on it.

What is the Future of Digital Marketing?

Technology has made a lot of progress in the past few years. Progress in technology makes everything easy and accessible. Therefore future of digital marketing seems to be bright.

Conclusion

Digital marketing is a marketing strategy. With the progress of technology now the world has become modern and everything has become easy. Same with markets. Nowadays For the sake of convenience everything you can order online and the next day that thing will be in your hands. This all is done by making marketing digital. In my opinion and observations future of digital marketing is seen to be shining.